In 1964, Ted Jordan and Lesley Watts launched the Jordan-Watts Module, a loudspeaker which combined Ted’s work on cone flexure and the metal cone technology developed by Hugh Brittain for GEC.

In the interest of low-frequency linearity, Ted also developed a novel rear suspension comprising three tangential beryllium cantilevers as an alternative to the conventional corrugated cloth method. This driver became an icon and sold consistently for over 25 years. The square, modular design enabled it to be used in a range of enclosures, either individually or in pairs for increased power-handling and output.

Jordan-Watts produced both the driver and complete loudspeaker systems. The most famous of these is the Flagon, a ceramic enclosure designed for both its appearance and acoustic qualities.

The Jordan-Watts Module continued in production until 1978 and they are still highly prized on the second-hand market, with complete systems increasing in value around the world.


The Jordan-Watts company eventually closed down but the name was later bought and a new company, Jordan-Watts Acoustics, formed in the 1990s, selling distinctive, hexagonal loudspeakers utilising Ted Jordan’s JX-series drive units.

Visit the Articles page to download a vintage copy of the Jordan-Watts brochure.

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